IKEA’s Food Services are working overtime to bring us vegan alternatives. From their vegan soft-serve ice-cream to their veggie hotdogs, they are now giving their classic Swedish meatballs a plant-based makeover. With a huge demand for cruelty-free alternatives from vegetarians and vegans alike, IKEA is pushing to release new plant protein products.
Vegan Meatballs or Veggie Balls?
Avid IKEA-goers might know that the company already previously came out with a vegetable version of their iconic meatballs, but this time, they are looking to create a product that mimics a meatier texture and taste, not unlike the Beyond Burger from Beyond Meat, who had the most successful IPO in 2019, so far. Their most recent Tweet reads, “We want to create a more sustainable version of our iconic meatball that looks and tastes like meat – but needs no meat.“
Michael La Cour, the Managing Director at IKEA Food Services AB is excited to bring this vegan product to the shelves as early next year. “Looking at the quality of the products that we have been tasting I am looking forward to serve a delicious plant-based meatball made from alternative protein at IKEA. I hope that the many meatball lovers out there will like it as well”.
Growing Popularity and Skepticism
Alternatives options to meat are rapidly growing in popularity around the world, with the likes of A&W releasing Beyond Meat burgers in Canada, Burger King trying out the Impossible Burger in select stores around the United States, and McVegan Burgers from McDonalds in Europe. Others are more skeptical of this sudden rise in popularity, such as Donna Berry, a food scientist and founder of Dairy & Food Communications, Inc., calling this “a jump on the bandwagon”, saying that “it will have its peak and then it will start to die or slow down”. However, both meat lovers and vegans can enjoy the taste and the health benefits of a limited or no meat consumption in their diets, with a lessened environmental burden as a bonus.
Will you try the Swedish Meatballs when they come out? We’re very excited to try them out and to taste their flavor profile and texture!